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Marketing covers a lot of territory. Commercials. Tiktok. Insta. Billboards. Magazines. Podcasts. Even full-length movies.
Brands cover, well, just about everything. From the clothes we wear to the cars we drive.
Commercialism has invaded every facet of our lives—from the Pampers gift bag in the maternity ward to the pine-box, sustainable funerals that will set you back a cool $5000.
Here you will find information on what marketing is, how it gets you to buy now and what aspects of your life are being invaded for corporate profit.
Sister Wives is not very good TV, though it’s interesting faith
I decided I should watch Sister Wives, a new reality series on TLC–in part because of the topic and in part because the negative press surrounding the show. The topic of the show is the life of a polygamist family. The negative press relates to the husband being brought up on felony bigamy charges. In truth you can’t help but think this was a publicity stunt given the timing and the inevitablity of the charges.
New Scientology Commercial
Last night I was watching “How do you solve a problem like Maria?” which I had Tivo’d a few nights ago. The show is a reality series that is trying to find the lead for a revival of Sound of Music being produced by Andrew Lloyd Weber. That’s not the interesting part (though the show is enjoyable and not all as mean-spirited as other reality series).
“Eat, Pray, Love” Movie — All about the Peripherals
While a blockbuster book, the movie Eat, Pray, Love was a bit of a snore at the box office. It could be that the producers didn’t really care about the box office as much as they did about the ancillary merchandise (movies make more money from DVDs and PPV anyway, but here we’re talking about real tchotchkes).
Reclaiming Yoga
There was a wonderful story in the NY Times yesterday about one man’s response to the overcommercialization of yoga. In a world where who your yoga teacher is and whether you are wearing Lululemon has become more important than your connection to Spirit, Greg Gumucio has not bought into the hype.