Blog
Marketing covers a lot of territory. Commercials. Tiktok. Insta. Billboards. Magazines. Podcasts. Even full-length movies.
Brands cover, well, just about everything. From the clothes we wear to the cars we drive.
Commercialism has invaded every facet of our lives—from the Pampers gift bag in the maternity ward to the pine-box, sustainable funerals that will set you back a cool $5000.
Here you will find information on what marketing is, how it gets you to buy now and what aspects of your life are being invaded for corporate profit.
Marketing & AI
Marketers are using AI in more and more deceptive ways that few of us to even begin t get a handle on. However, we ignore this to our detriment.
South Park Nails the Evolution of Native Ads
If you think that you are seeing less advertising, think again. Let the guys of South Park explain.
Mobile Ad Spending Growing Faster than Predicted…and, Ad Blockers too
Not surprisingly, mobile advertising spending is growing exponentially. As we increasingly move from desk top to mobile devices, advertising has followed.
New Scientology Commercial
Last night I was watching “How do you solve a problem like Maria?” which I had Tivo’d a few nights ago. The show is a reality series that is trying to find the lead for a revival of Sound of Music being produced by Andrew Lloyd Weber. That’s not the interesting part (though the show is enjoyable and not all as mean-spirited as other reality series).
“Eat, Pray, Love” Movie — All about the Peripherals
While a blockbuster book, the movie Eat, Pray, Love was a bit of a snore at the box office. It could be that the producers didn’t really care about the box office as much as they did about the ancillary merchandise (movies make more money from DVDs and PPV anyway, but here we’re talking about real tchotchkes).
Reclaiming Yoga
There was a wonderful story in the NY Times yesterday about one man’s response to the overcommercialization of yoga. In a world where who your yoga teacher is and whether you are wearing Lululemon has become more important than your connection to Spirit, Greg Gumucio has not bought into the hype.
Ladies, the NFL Doesn’t Care About You
I woke up this morning and hit the link for The Daily as I often do. I was a few days behind so I listened to the story about Deshaun Watson. Steam was coming out of my ears.
Deshaun Watson is now the highest-paid quarterback in the NFL. He has also been accused by more than 20 women of sexual assault. Mr. Watson contacted these women through Instagram for massage services. They were legitimate therapists, but it seems he wanted a massage of another kind.
Advertising in The Age of Covid
During the worst pandemic in history, marketers are at a loss. Frankly, they should be.
Now is not the time to put out a sales message or anything resembling one. The economy is tanking, retail stores are closed, and nearly 10 million Americans have just lost their jobs. The only things people — note that I do not say “consumers” — care about buying right now is food and toilet paper.