Blog
Marketing covers a lot of territory. Commercials. Tiktok. Insta. Billboards. Magazines. Podcasts. Even full-length movies.
Brands cover, well, just about everything. From the clothes we wear to the cars we drive.
Commercialism has invaded every facet of our lives—from the Pampers gift bag in the maternity ward to the pine-box, sustainable funerals that will set you back a cool $5000.
Here you will find information on what marketing is, how it gets you to buy now and what aspects of your life are being invaded for corporate profit.
Purpose Marketing Vs Social Impact
The difference between purpose and impact is that purpose is a nice name; impact makes a difference.
Ben & Jerry's brand activism under attack. Somewhere Milton Friedman is laughing because using a brand for anything more than making money is what he was against.
The ouster of Ben & Jerry’s CEO maybe the nail in the coffin for not just purpose marketing…
Apple Cider Vinegar — A culty influencer tale
Belle Gibson, the basis for Netflix’s Apple Cider Vinegar, is one in a long line of influencers deceiving vulnerable followers.
Elon is a cult leader…and he’s not alone
Cult v Marketing Class
What the f**k, Zuck?
We need to save TikTok
We’re living in a cult
Trumpism is a cult
Who’s got your vote…for today’s PT Barnum?
How would you nominate as today’s PT Barnum?
The Future of Influencers is AI
The future of influencers is AI
Time to rethink purpose
Pride Month 2024 has shown that it is time to rethink purpose.
Multilevel Marketing is not going away…yet
Because of increased publicity, people seem to think multilevel marketing is going away. Nothing could be further from the truth.
Marketing & AI
Marketers are using AI in more and more deceptive ways that few of us to even begin t get a handle on. However, we ignore this to our detriment.
Where are Female Empowerment Brands on Dobbs?
Female empowerment brands are not helping to empower women, particularly in the fight for healthcare.
God & Football
Religious marketing as big at the Super Bowl: HeGetsUS, The Hallow App, and Scientology
Mindvalley: A Mindfulness Scam
Mindvalley offers online classes with a spiritual vibe. They have also been called a scam. Using the tools of social media, they have been very successful in silencing their critics.
Why do MLMs still exist?
MLMs have gotten a lot of attention over the last five years due to a combination of scathing press reports and a burgeoning antiMLM movement. So why do these companies still exist?
Is WVU the canary in the coal mine?
WVU is the canary in the coal mine for higher education.
The Barbie Movie ain’t the Barbie
The Barbie movie made a big splash at the box office, but it’s not doing much to reverse the doll’s image.
Rebranding the Saudis
Saudi Arabia is in the midst of a major rebrand which includes overtaking the PGA, setting its sites on soccer, and luring top music talent to the desert.