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Marketing covers a lot of territory. Commercials. Tiktok. Insta. Billboards. Magazines. Podcasts. Even full-length movies.

Brands cover, well, just about everything. From the clothes we wear to the cars we drive.

Commercialism has invaded every facet of our lives—from the Pampers gift bag in the maternity ward to the pine-box, sustainable funerals that will set you back a cool $5000.

Here you will find information on what marketing is, how it gets you to buy now and what aspects of your life are being invaded for corporate profit.

Mara Einstein 6/26/24 Mara Einstein 6/26/24

Time to rethink purpose

Pride Month 2024 has shown that it is time to rethink purpose.

Mara Einstein 6/3/23 Mara Einstein 6/3/23

Purpose Washing Pride

Marketers were not ready for the backlash against pride this year, but they should have been. Anti-gay legislation and the Bud Light/Dylan Mulvaney backlash should have been a wake up call. Beyond that, performative allyship can no longer be the norm. It doesn’t work for brands or causes.