I’m Dr. Mara Einstein.

For more than a decade, I worked as a marketing executive promoting brands like NBC, MTV, Miller Lite, Dole Foods, and Atari.

For the last 20 years, I’ve been writing, educating, and talking critically about the impact of marketing on society and on individuals just like you.

Here, I share with you everything I’ve learned from those 30 years of working in, researching, and writing about the dark arts of how marketers, politicians, and influencers get you to buy stuff. Most of these trappings you don’t need. They are sold using a ton of misinformation. All of it intends to wreak havoc on your sanity and your pocketbook.

MY PHILOSOPHY

I am working to help protect you against scams, deception, and the dreaded hoodwink.

I want to help get you smarter, so you don't get screwed by everyone else who is looking to pick your pocket or sap your sanity.

Let's start getting you #HoodwinkedWise.

Writing

Want more in-depth knowledge? Discover my books and other writings where I tackle the insidious ways marketing affects you every single day.
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Speaking

Virtually or on stage, I provide audiences with messages that are equally eye-opening, inspiring, and actionable.
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Media

The Guardian called my work “thoroughly researched, elegantly explained and often alarming.”
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Get smart about spotting the Rip-off, the Con, and the Swindle with practical, actionable advice.

Lots of resources out there claim to help you make money. The information you’ll find in this email newsletter will help you keep the money you make. All while saving you time, protecting your sanity, and safeguarding your serenity in the process.